Turbo: How do we "know what it is we know"?
Kane Scarlett 270002Y2HJ Visits (2810)
How do you understand a roadmap that contains more data than you can absorb in your lifetime and use that roadmap to plan a cogent direction for your actions? How can you craft a single message to reach increasingly sub-dividing market segments? And how can you build a social message to interact with consumers without offending their sense of privacy and loyalty?
Join Todd Turbo Watson as he analyzes the consumer's increasing ability to select and shape the IT marketing messages he receives and how messageteers will have to refine their own analyses to better decide which segment they are trying to reach. Todd also discusses how so much more consumer information and usage is measurable than ever before, making the ability to create sense of the mountains of data (via smart analytics) ever more critical. 11:56