Pulse 2012: Marie Wieck on mobile technology and cloud computing
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Marie discusses cloud as being less about a technology and more about a business model. How does a business think about the services they already deliver? How does it extend the existing relationships with employees, customers, and partners. Some workloads benefit more than than others from the cloud environment: web applications, self-service portals for commerce, and mobile applications. In fact over 1/3 of new cloud application are mobile, many with a social component.
Mobile technology must be viewed from the perspective of the entire lifecycle: from building applications to managing the brand to creating new business models. 11:57
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