Imperial Tobacco Group grew in 2008 by acquiring Reemtsma. In order to understand the synergies and optimize the network, they deployed LogicNet Plus XE. In a recent interview, Reemtsma identified 4 critical advantages to working with ILOG and using LogicNet Plus:
- Ease of use
- Ability to start quickly
- Sophisticated optimization technology (ILOG's CPLEX)
- ILOG support
Also interesting in the interview was the discussion of a very important, but often overlooked, piece of the project: providing understandable results that can be presented to decision makers to get buy-in. Reemtsma indicated that it was easy to extract those hard facts from LogicNet Plus so that the results speak for themselves.