Customer expectations have grown for not only what they are buying
and how they are buying it, but how it is fulfilled and when they will
receive it. They want to buy online and pick up in the store, or have it
shipped direct to their home or office -- and they don't want to wait.
This shift has supply chain professionals moving beyond transactional
enterprise systems and operational rules of thumb to a more advanced
value chain. The value chain takes advantage of all this new granular
customer data to enable organizations to respond to demand variability
at the point of consumption -- connecting the supply chain directly to
customer demand, orchestrating seamlessly between trading partners and
suppliers. This is an inherently multi-enterprise, cross-functional
collaborative process that requires bringing together a vast amount of
data from disparate sources to make the right strategic, tactical and
In this webinar, we will discuss the strategic requirement to creating a successful value chain:
- Real time analytics to balance supply and demand and optimize inventory levels and postponement strategies.
- Visibility to address disruptions and detect patterns of supply chain behavior
- B2B connectivity to optimize the inbound and outbound flow of materials
- Evolution of the trading partner eco-system to reduce errors and speed fulfillment
Adrienne Selko manages the editorial content of IndustryWeek's
award-winning Web site. Before joining the staff in 2004, Selko was
managing editor of corporate publications at a large regional financial
institution. She was also an editor for the U.S. based publication of a
medical manufacturing company. Prior to that she ran a public relations
and marketing company that published a best-selling healthcare book.
Selko received a bachelor's of business administration from the
University of Michigan.
Worldwide Industry Director, Manufacturing
Richard Douglass is the Worldwide Industry Director, Manufacturing,
Smarter Commerce within the software group of IBM, where he is
responsible for industry marketing and key industry account support. He
has over twenty-five years of experience in supply chain management
consulting and solutions development in a variety of manufacturing
sectors ranging from chemicals to high tech. Prior to joining,
Douglass had similar responsibilities at Sterling Commerce and
webMethods, integration and application software providers, and prior to
that he was an associate partner at Accenture, a global consulting
He received a bachelor's in computer science from Michigan State
University and an MBA from the Kellogg Graduate School of Management at
Northwestern University. He is certified as a Six Sigma Black Belt. He
is a senior fellow at the University of Maryland.