It has been an interesting time at the Social Networking Conference in San Fran this week. I ran into some great folks on many fronts including mobile social networks, social software in the Air Force, in GE, in GM, and much more. I did my presentation on how to help teams decide on the base level of social context that they may be interested in.
In quick step, this is what you consider instead of picking a tool right away. It is the vocabulary that you need to define the perspective that you want your social group to see as well as the rules on how the group should interact. The five social perspective models I highlighted are the:
- Personal -- only seen by you, and arguably social at the very minimum
- Individual -- how a person shares information with others in a shared environment
- Defined Group -- how a group of people agree to collaborate in an environment solely for their own use
- Community -- an open group where many people can come and go, but collaborate over time
- Mass Collaboration -- an environment where each person works for their own goals, on an aggregate level may converge on one idea or another
- Centralized - a single person or a few people who make all the decisions
- Delegated - assigned areas spread across a core group who make all the decisions
- Republic - an elected body of people who make the decisions as proxies for the rest of the population
- Starfish - a group that agrees on common principles but handles decisions on a local basis
- Swarm - decision-making across a mass population based on voting to determine ideas
PS: You can also follow some of my tweets on the conference sessions.