Paper is undeniably one of the most lasting technologies the world has ever known. Even now, in the digital age, companies have considered going back to "paper disks" because the medium actually can store data for much longer than magnetic media (50 yrs as opposed to 5-10 yrs). Now imagine what would have happened if more people learned how to use paper to record knowledge, and if that became more prevalent centuries before it became "mainstream".
In reading Thomas Friedman's The World is Flat, I came across a factoid which I thought was interesting (pg 182). There are about 1.5 billion new workers entering the labor force as a result of the flattening of the world and the entrance of new players to the game of globalization (i.e., BRICK countries = Brazil, Russia, India, China, Korea, etc.)
His idea of the three convergences include: convergence into a new playing field (because of the rise of technology), convergence of new players (as above), and new processes (to enable a globalized economy).
The impact of the new technologies not just for data delivery (the net) and content sharing (the Web), but also for collaboration and workflow (the Web 2.0) cannot be understated in this regard.
In other words, to play in a new globalized field, you will need to consider not just what resources are available locally but also remotely in other areas you haven't thought of.
To technology companies, this means that there is a need to closely examine how the collaboration, interaction and workflow tools required for a global environment needs to function. And it's not just the tools, but the ways on how to use them, the human processes and guidelines for interaction, and the pitfalls and traps to avoid.
Inevitably, there will be many different (often competing) technologies and products that will arise to fill this need. Friedman paraphrasing economic historian Paul A. David, there is a historical basis in a lag between the release of these innovations and the rise of proper processes for using these technologies.
For developers, the lesson to learn here is how to take advantage of these tools, understand in context which tools are more useful for their own needs, and encouraging others to adopt the tool.
Printing, for example, was develop many centuries ago in China; however, it was limited, even restricted, in use. If it was more open, I daresay that the world might have been even more technologically advanced that it is now. The same goes for Web 2.0 technologies.
Web 2.0: learn it, use it, and find your global advantage.
Web 2.0 can give you an advantage to compete against the 1.5 billion people who joined the labor market