Good news for social computing: people are finally believing in you.
Forrester Research has published a 24-page report on Social Computing tying innovation to this topic. (This is a paid report)
Even within our own IBM Global Innovation Outlook 2.0, innovation through social computing is one of the top subjects.
The general feeling has gone beyond "there's something important there" to "how can we make use of that"?
Recognizing the importance of social computing