Just got my copy of Anderson's The Long Tail and Surowiecki's The Wisdom of Crowds. There's just no end of reading and research for this new field of Web 2.0 and that is what makes it exciting. Check out my reading list so far.
I have already read through about 70 pages of Anderson's book in one sitting at the bookstore; it is just that easy to read. The ideas so far seem focused primarily on mass retail opportunities like the music, movie, book, etc. industries, rather than specialized ones like our software industry. For example, there are thousands of book titles, hundreds of genre's and a long history of specialization. Software on the other hand tends to be generic one-size or a-few-sizes-fits all. Most people don't expect a software vendor to carry thousands of different/specialized offerings (although the game software market comes close). I guess I'll have to read further on how it can apply.