(I looked up Wikipedia but there's no entry right now, so perhaps I'll have to add one)
The concept itself is far from new but the delivery is. The core idea is that you pick a topic, invite a crowd to discuss or brainstorm on it, pick top ideas, let people vote on it. The way it's being applied in online communities is interesting. Take a look at a recent Businessweek story on this (and an earlier one from July).
The following is from our slide on this item that draws some from this:
- nInviting the audience to brainstorm, design, or build an idea, product, or service.
- qDefine the key problem or issue you are trying to solve. Be specific.
- qIdentify your metrics for success beforehand
- qDefine your interval for how long this project should run
- qIdentify an appropriate reward for the group
- qSet up a filtering process
- qTap the right audience
- qHave community managers to guide and build the community
- nThe implementation can vary significantly but the model is what is important.
- qIBM Global Innovation Forum (
www.globalinnovationforum.com) and ThinkPlace (internal) – 57,000 members using discussion forums
- qFluevog shoes (
www.fluevog.com) – submit a shoe design - 20,000 submissions through submission site, user ratings of submissions
- qInnocentive (
www.innocentive.com) – solve scientific challenges – 100,000 members, problem statements and rewards notices, submission forms
- qSecondLife (
secondlife.com) – design a 3D world – 650,000+ members use 3D tools to roam, design, develop objects, buying/selling objects (virtual dollars to real dollars exchange).
There are plenty of other examples I'm sure that I left out.