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1 shulkin commented Permalink

I'm not going to speak for Hutch. But the pyramid resonated with me for this reason: it has been my experience with projects whereby organizations absorb new technologies that the steps outlined therein are a reasonable tally of the issues that must be first overcome. If you skip any of the steps you may move forward, but I believe you won't get across the goal line unless you end up doubling back to finish the initial steps. My analogy is always a corridor filled with open doors. You really want to walk through that "success" door at the end. You must close each door along the way to get there. <br /> Hutch must be getting close to the mark because this must be the 3rd or 4th blog I've read in two days discussing that pyramid.

2 rawn commented Permalink

I agree. Maslow's pyramid has often been cited in relation to social computing for the past few years. E.g., I use it to describe different levels of commitment/engagement of members in my book. I've seen others similarly so. The Forrester Technographics ladder is an analog but not exactly the same. Again one of the requirements is people need to be comfortable or engaged in the lower levels before they start tackling the higher levels, which the Technographics ladder doesn't quite say. I'm just saying as Hutch has it in this model above for ROI doesn't quite work. We're all looking for something that does work. <div>&nbsp;</div> Recently, I've been talking about another use of the pyramid for "readiness" rather than ROI. <div>&nbsp;</div>

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