As cloud system administrators for all subscribers, cloud hosts have a powerful opportunity to direct end users’ eyeballs to anything displayed via the User Interface (UI), such as a survey, and they can even vary content with a "question of the month", for example. This is very different from on-premises software, but cloud vendors need to be very careful to resist the temptation to leverage that eyeball ownership. Pop-up surveys served to the wider population of a subscribing company's users would be interruptive and cause dissatisfaction for both the subscribing company and their end users. Instead, we run a range of other programs to collect feedback from our subscribers, all of them based on the subscriber themselves opting in to the process. Design Partner Programs, Customer Councils, Communities, Forums, Lab Advocates and more all serve this purpose. Some programs, like the Design Partner Program and the Lab Advocate Program, are limited in participants because of the greater time commitment, whereas other programs like Forums on developerWorks and Communities on Lotus Greenhouse are open to all subscribers. Most of these programs extend across both our on-premises products and our cloud offerings. But all programs require the licensee or subscriber to agree to participate before we can engage and ask for feedback. That is in fact not a cloud difference, but rather a similarity. Even though the UI ownership is different, the priority is still delivering a compelling service without undue interruptions.