Nice succinct statement from colleague Anna Dreyzin on why social business is important to her, all packed inside 30 seconds. She talks about listening, engaging and helping, adding value and building reputation, managing feedback, extending reach, increasing engagement and growing advocacy. I agree with them all, and I would also highlight Searching. The ability to share and search knowledge across a large team is highly valuable. For an example, see my prior post on How Connections helped Connections.