Too many blog posts start with "It's been awhile since I've posted here", so I'm gonna skip that part and pretend that we've been talking regularly all along, OK ?
Firstly, yes, I'll be at IOD this year! I've missed a couple due to being completely heads-down on helping get this cool new product out, so it will be great on a personal and professional networking level to reconnect with many of you. I'm there to help represent an IBM product called IBM Content Analytics affectionately known as "ICA". It's part of our Enterprise Content Management suite. ICA integrates very well in an enterprise but at its core it is a standalone product - no prereqs. I hope that we get a chance to chat about it if we run into each other at IOD, I promise to keep it fun and friendly. :-)
The value proposition for IOD is one of unlocking insight with business value from your text content. Of course there is amazing technical capability behind it, and that's where my time is spent. Remember those old ads for the Evelyn Woods Speed Reading courses (kinda funny that it's still around, huh!)? Conceptually, it's like this ICA system knows how to do that, because it can just go and "read" anything and everything you've got, and then tell you what the important things are across the whole smash of documents. You aren't searching, you're being presented the hot terms, words, phrases, words that come from a list you provide, and how they are trending over time (you get to choose the date for analyzing trends - received date? incident date? date extracted from text? hire date? birth date? -- get the picture?). ICA also shows you how other terms, phrases, words correlate to what you've already identified. Right away out of the box, ICA will show you insight -- and it connects to all different enterprise sources. We've got a great suite of built-in capability for text analytics and intuitive visualizations for your insights. And then on top of that, ICA is completely customizable, too - make it find the insights/concepts you are interested in, display them how you need to, get instant results for a document, export analytics results to your favorite reporting tools, and oh, so much more!
My technical lead focus on 2010 has been on the ICA tooling and customization capabilities - how to add new custom text analytics, how to use the LanguageWare Resource Worbench to customize ICA, and how to make sure the sources of text are represented the way you want them. In that vein, I led a team of brilliant capable students in an Extreme Blue project this summer who really helped us to show how you can unlock the value in your data using this platform. And I've been having a lot of geeky fun designing and giving demos to lots of different clients.
Come learn more if you'll be at IOD. It's easy to search this ECM roadmap for Content Analytics sessions, and that's where you'll find me hanging around, plus I'll be at the Expo pedestals. Or let's catch up over a beverage - it's been too long!
Peggy Zagelow - a view from the lab
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