Per dictionary.com in·no·va·tion
1.something new or different introduced
2.the act of innovating; introduction of new things or methods
In our strive for continuous excellence, many of us are innovating at an everyday level. Per current thinking, Innovation can be incremental and emergent or may refer to radical and revolutionary changes in thinking, products, processes, or organizations. IBM encourages each and every one of its employees to innovate and introduce new methods and thinking to influence and impact our work and clients continuously. This deinitely adds a dimension and challenge to everyday routines and makes working at IBM an absolute joy. I recently came across this video of Umair Haque speaking at the BRITE '09 Conference. Umair Haque is the director of the Havas Media Lab and he discusses why firms looking to innovate should start by reconceiving the costs and benefits that shape the behavior of their consumers.
Very interesting ... well worth the 20 minutes if you can spare.
Achieving Behavioral Innovation