kellypuffs 06000168YK Visits (3472)
Hello there! @kellypuffs here. Jason has kindly invited me to guest-post, and I just wanted to share a fun little haiku deck I put together, riffing off a great article that appeared in Social Media Today, in which the author reminds us that the same simple rules we live by also apply to social media.
Enjoy and happy Friday!
Editor's Note: If you will be at IBM Innovate 2013 next week, stop by the Social Playground where both Kelly and Jason will be hanging out and helping to answer questions about social business involvement. We'd love to meet you in person and have real-life conversations!
If you missed it, Community Manager Appreciation Day was this past Monday, the fourth Monday in January. As the Wikipedia link notes: Community Manager Appreciation Day is "... a way to recognize and celebrate the efforts of community managers around the world using social media and other tools to improve customer experiences."
While community management is a growing and discrete role in many organizations, I don't want to highlight that here. Instead, I want to take this opportunity (albeit a few days late) to thank YOU, our clients, business partners, IBMers, and extended readership for what you do within the communities in which you participate.
You may recall a "Think Friday" blog post from last year in which I expounded on how each of you are indeed community managers. Specifically I noted: "As active members in social networks, we create our own ad hoc communities every time we post content, be it a status updated about what we had for lunch or a longer missive on a facet of today's society. In each case, we own the responsibility of managing these ad hoc communities just like a 'formal' community manager would. Likewise, when we comment on other's posts, we are engaging as a member of their community and have the responsibility to act accordingly." So, you see, Community Manager Appreciation Day isn't just about those of us working in the specifically defined roles; it is also about YOU and our appreciation for how you manage your own ad hoc communities to build value for yourself and your network. While curating your own network is often its own reward, sometimes it is also important to acknowledge how critical managing your own communities really is to not only the value you see, but the value we all see from those efforts. Your own community management activities helps us all grow, and because social business IS a community, none of us can really grow without the rest of you! So, cheers to you all for being awesome community managers! I look forward with great anticipation to seeing what the next year brings for all of us in these spaces!
So, you see, Community Manager Appreciation Day isn't just about those of us working in the specifically defined roles; it is also about YOU and our appreciation for how you manage your own ad hoc communities to build value for yourself and your network. While curating your own network is often its own reward, sometimes it is also important to acknowledge how critical managing your own communities really is to not only the value you see, but the value we all see from those efforts. Your own community management activities helps us all grow, and because social business IS a community, none of us can really grow without the rest of you!
So, cheers to you all for being awesome community managers! I look forward with great anticipation to seeing what the next year brings for all of us in these spaces!
AcdntlPoet 2700019V2G Visits (2255)
From the list below, it would appear that this past year you all were big on some of our thought leadership items. Following are the top ten (well technically eleven, but 6 fall under a single topic, so I figured I owed you at least one more) posts which garnered the largest number of views over the course of 2012:
From our Working outside the Inbox series:
This list was built by you, and for you! Thank you all for your continued loyalty and support of this blog. As you all know we strive to get you the best support content and help you solve or avoid problems before you need us. It is you, our audience, who keep us working hard to find that content you need and who make this blog a possibility to continue. We are very happy that by virtue of your numbers, we can see that you are indeed finding value in the content we provide, and that alone makes this all worthwhile.
AcdntlPoet 2700019V2G Visits (3665)
Over on my personal blog, I posted last week about Building a better business: Hiring ducks and eagles for the right jobs.
In that post, I explored the personal experience and positive results of team hiring practices that focused on finding the right person for the right job. The net conclusion of that post being: "Hire to your needs, but also to the candidate’s strengths and abilities. It isn’t easy, but the rewards and your future success depend upon it."
But, I'd like to take that conclusion a step further now, since "future success" is a bit too nebulous for my taste.
From the social business perspective, hiring the ducks and eagles is a critical portion of our success, as people in the right job tend to be more motivated and passionate about what they do. It is this increased level of passion that is such an important building block of success in social business. Without passion, social business just becomes activities that fall flat, and your audiences will pick up on that immediately.
Social businesses with passionate employees, however, are thriving and forging new paths in the world around us. It is that passion which drive employees, either on their own or with slight urging, to get out in the social spaces and share their knowledge and excitement with others. While the passion IS infectious, it also needs to be cultivated.
That passion is either fostered or stifled long before the employee ever has opportunity to play in the social spaces. It begins during the hiring process: identifying and hiring to both your needs and the candidate's abilities right from the get-go builds that foundation to grow your company into the motivated and passionate social business you need. Hire a duck for an eagle's job (or vice versa) and you will stifle that passion. Likewise, put the duck in the right pond and enable the eagle to soar, and that same stifled passion now becomes a raging fire driving both to spread the excitement.
Your audiences can tell the difference between mere activity and authentic excitement, and they will treat your social business accordingly... Can you really afford to not hire the ducks and eagles?
I'll leave you with the video that inspired both post titles and over-arching topics: You Can’t Send A Duck To Eagle School:
AcdntlPoet 2700019V2G Visits (2177)
Yup, we're still "working outside the inbox" here.
Along with Luis Suarez Kelly Smith and I continue driving and evangelizing the idea in hopes it will take hold and help create a new business culture of open, transparent, and collaborative work. To that end, I recently built a presentation now hosted on Slideshare to help illustrate our efforts as we documented them here in our Notes from Rational Support "WOTI" blog series. We've tried to distill the core concepts, ideals, and recommendations down to their essence and provide an easy to consume presentation. I hope you not only enjoy the presentation deck, but also find it helpful in your own quest to reduce email and increase your effectiveness.