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You may have noticed that IBM Rational recently launched a space within LinkedIn. Our goal is to ensure that anyone looking for an official IBM Rational space within the LinkedIn community will be able to find one; a way to make ourselves more available to you all!
Our efforts within the LinkedIn community, however, won't be focused wholly or specifically on just this new community. The nature of LinkedIn lends itself to be more effective when people from organizations are participating in conversations across LinkedIn groups; not specifically or solely in the Rational Software space.
And since everyone loves action items: we're encouraging you to do two things...
As clients, IBMers, and business partners, we all have specific expertise and focus to provide to the Rational Software LinkedIn group, as well as all the other groups in the space. Using LinkedIn is a benefit to us all through knowledge sharing in the places where you play!
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All the cool kids are at Lotusphere this week. Here are some Lotusphere social resources for you:
Social Media Aggregator: www.
Follow Lotusphere blogs, tweets, pics, videos, and live streaming at ibm.co/ls11social
Blogs: Share your blogs by registering your blog feed, and use #LS11 in the body of your blog post.
Tweets: Share your tweets using hashtag #LS11.
Photos: Share your photos to the Official Lotusphere Flickr Group of LS11 at http
Videos: Share your videos by tagging your YouTube videos with Lotusphere11, or tweet your video with hashtag #ls11.
Geo-location trips: www.gowalla.com
Gowalla: Check-in for Lotusphere trips by registering for Gowalla at www.gowalla.com and download the Gowalla app on your phone.
Check in and complete trips to earn custom Lotusphere pins. Exchange two pins for Gowalla give-aways (while supplied last) at the social cafes from 1pm – 4pm.
Lotusphere Community: http
AcdntlPoet 2700019V2G Visits (2202)
There's no doubt that "social" is the new web. Over the past two years we saw businesses adopt social networking at an unprecedented pace. But what will this year bring in the social spaces? More particular, what role will social business play in software support in 2011? We posed that very question to Rational Client Support and found a myriad of ideas and opinions.
From one of our Rational System Architect and Modeling TSEs, Pritesh Patel, we get the high level view of social business: "The information highway has become a social gathering place where more and more people using it are being seduced by digital media. You no longer have to invite someone for a cuppa tea to have a chinwag and gossip. In support, we have a huge bucket full of data (gossip) that we share. We can now reach out to our clients and provide them with necessary information, which can then reverberate across our various social-business channels. All major organizations are using these tools to create a buzz and that's what we're doing also. We promote support and build a different kind of rapport with our clients."
Sumant Renukarya, a Rational Synergy and Change TSE follows on Pritesh's view with: "We already see a major shift in the way the information is spread, thanks to social networking. At support, the following points play a major role with social networking: social business provides quick access to the required information like specific product related installers, fixpacks, readmes, etc. Promoting events and hence better attendance. And it adds a personal touch with clients, developers, and support personnel."
One of RCS' Knowledge Managers, Phil Wall, points out that: "Social Media in 2011 needs to be more interactive. We have been serving up information, videos and education through our Notes From Rational Support, Twitter, and Facebook channels almost like how a Newspaper reports the news to subscribers. What will make our social business channels more interesting to our community in between relevant information sharing?"
And that, dear readers, is a great question. What will make our presence more interesting? I'll leave you with these two additional questions in hopes of finding out:
What do you think 2011 will hold for software support in social business? What would you like to see from us in these spaces?
image obtained from: flickr user Rosaura Ochoa, illustration by Gerardo Obieta