Think Friday: The fear of saying the wrong thing
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This is a re-print from the original post by Jason O'Donnell on www.waywardcelt.com which ran on August 20th:
The number one barrier that prevents people from engaging in social business is their fear of saying the wrong thing.
Addressing that issue has proven difficult as it involves so many variables and is deeply rooted in the individual’s own psychology. It is a myriad of obstacles that get in the way of engagement here, any one of which can be the one issue that prevents someone from playing in social media, or it could be a complex web of issues woven to prevent adoption. For me, the solution was two-fold:
Luckily, I have a wonderful tool to help guide me in the social media world as I interact and engage in valuable conversation. The IBM Social computing guidelines give me the framework to avoid saying the wrong things on-line and provides you with the same benefit:
Quoted below from the IBM Social Computing Guidelines with my own bold highlights for emphasis:
Take a moment and also real the Detailed Discussion section of the IBM Social Computing Guidelines here, as it will explain some of the above in better and clearer terms than I am capable.
Once you have a handle on the social computing guidelines, life becomes so much easier... but even then, you or your employees may still be hesitant to start sharing, or think they don’t have anything to say... that’s okay. After creating your account, go find a few people to follow then start listening to how they are interacting. Take the next step by highlighting some of the ideas or information you find that you agree with and reshare those. After a while you’ll start to really get a feel for what you want to be saying and how to say it effectively as well.
Lastly, and this may seem overly simplistic though it is true: don’t worry about making a mistake. If you are playing in the social spaces you will make a mistake; but that’s okay too. Acknowledge when it happens and make your correction as soon as you can. In this way you can own your words and your mistake. This behaviour makes all the difference between a big or small mistake; between something that blows up or blows past.
Remember that social business is no different from any other interaction in the core values. If you pick up a phone or respond to emails in a professional capacity you can engage in social business as well. You have the trust of your company behind you, all you need now is the same trust in yourself and your success will be imminent! Just remember to follow the social computing guidelines, especially so if you share something you disagree with...