Here in Rational Support, we understand the deep value of influence and thought leadership. We work hard to make sure our experiences across the organization are captured and shared out to help all of our clients and other IBMers alike reuse and benefit from our collective knowledge. One of these ways is through our periodic "Top Content" posts which highlight the most reused support content in the prior month.
Identifying and quantifying the value of what we do, however, isn't quite as easy. This is something that we've touched on before, and something which is a huge trend in the 'social' industry today: measuring value. Recently I ran across this article from Wired Magazine discussing one of these ranking systems: Klout. In the closing of this article the author, Seth Stevenson, posits that while this tool is becoming more of a pivotal piece in the social spaces it is likely missing a key factor (or more) to really crack the nut of measuring influence and subsequently value. Seth makes an important note on his own anxieties and calling out what he has seen in terms of who the biggest score holders are: big names that appear caught in an echo chamber, versus those he finds truly interesting who tend to have lower scores across the board.
In Rational Support, we believe we've stayed away from that echo chamber effect in our social spaces, instead focusing in on the information that is critical and necessary for you, our clients, to be successful in your businesses. Sure, we may watch our Klout score with a little interest, but we don't let that drive how we do our jobs. Our core beliefs remain squarely client-first; even if that means our content isn't "viral", or provocative, or witty enough to catapult us into internet fame... we remain focused on you and getting the right information to you when you need it.
Given that influence is comprised of so many differing variables, both observable and intuitive, how would YOU quantify your influence? What are those key factors or variables that are important to you, which do you look for to identify the influencers in your networks? Let us know in the comments below!