If you liked what you read in Jason's previous post on social CRM (and honestly, who didn't?), you are going to LOVE this one ...
Jason wrote a most excellent blog post over on his personal blog that you simply MUST read:
Jason continues to hit it out of the ballpark with his thoughtful and thought-provoking articles on what we are trying to accomplish in these spaces, and provides a unique and refreshing perspective from the usual lead- and revenue-generating slant you get from most articles on social business.
Please check it out! What do you think?