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The IBM CMO Study: Change, Measured Objectively Community Blog
Wes_Simonds Tags: brand netflix investment customer marketing simonds return capability study capabilities stewardship data smarter understand software officer heller chief roi values analytics carolyn cmo on wes behavior ibm baird 7,506 Views
Customers of the world, unite! Recently I was discussing high tech with my mother, who continues to hold out hope that computers are only a fad. I can't blame her. First impressions are powerful, and her first impressions of high tech came from statistical...
from Blog: IBM Redbooks Software Blog