This week developerWorks turns 12 years old. As we consider our future and how to best serve our ever-growing community, it also is helpful to take a moment to reflect on the past, and no better time than an anniversary or birthday.
IBM had a much bigger milestone this year -- its 100th birthday. Last week, alluding to the importance of evolution and change, IBM Chairman and CEO Sam Palmisano quoted Tom Watson, Jr., who, when asked a half a century ago how a company can live 50 years, said, "I believe that if an organization is to meet the challenges of a changing world, it must be prepared to change everything about itself but its core beliefs."
In many ways developerWorks has been prepared to change everything, all the while retaining its core beliefs. Changes have included a dramatic broadening and evolving of our topics, the transformation into a social business with an increasingly engaged community members who form groups, share comments and questions, blog, and otherwise interact and communicate, complementing our many how-to articles and tutorials, code, downloads, and other technical resources. We've expanded well beyond text and images to include demos, podcasts, video, and other new media. And at the same time we have reaffirmed our already strong focus on the fundamentals, the core beliefs that remain as critical to our success today as they were 12 years ago: The wants and needs of developers and IT professionals. In short, we know relevance is key. It is a prerequisite to our success in reaching and serving our community.
To help us become even more relevant, we look to guidance from industry analysts, community surveys, trends and web traffic. We talk continuously with our subject matter experts both inside and outside of IBM. We attend conferences and other industry events and talk to more experts. We talk with students and faculty. And we pore over your comments and suggestions on developerWorks.
That's already a robust set of input. Yet, as we consider which topics and technologies to prioritize, I believe we would benefit from even more input from some of you. That's why today I'm inviting you to join a new developerWorks community advisory panel. This is your opportunity to help shape developerWorks and help us be more relevant and valuable for you -- and for millions of your peers in the developer and IT professional community. Panelists will be sent occasional questions and have opportunities to participate in surveys and share your input. Interested? Send an email to me at email@example.com with answers to the following questions:
- How does developerWorks help you today? Specific examples are encouraged.
- How can developerWorks become even more valuable and relevant for you?
- What makes you particularly qualified to be an opinion leader panelist for developerWorks?
- What is your developerWorks display name?
I look forward to another year -- and also to your participation in shaping our future.
Update: See also Scott Laningham's video interview with me about the developerWorks anniversary.