Mobile applications have changed the game. They have become the primary differentiator and value driver of an organization, in the minds of consumers. If you or your development team aren't driving that value effectively to consumers, then let IBM Rational® Focal Point™ software show you how.
IBM Rational® Focal Point™ software is a web-based product and portfolio management (PPM) tool, which enables users to:
- Capture input and requests from a variety of an organization's stakeholders- customers, analysts, marketplace research, internal reviewers and more.
- Prioritize these requests into a comprehensive and understandable structure.
- Determine which requests will provide the most value to the mobile application project.
Register today for the webcast on Wednesday, Sept 14, 2011 at 11:00 AM ET, where Roger LeBlanc, IBM Rational, worldwide sales lead, will provide an overview of the increasing competitive pressures and demands for mobile applications as well as illustrate how modern product portfolio management techniques and practices can help your organization drive customer value in this ever changing marketplace.