Monetizing your mobile apps using IBM Mobile Foundation and Ad networks
AyushmanJain 270002SE6H Visits (2012)
While mobile has become a platform that can no longer be ignored by businesses and developers alike and efforts are on way almost in all industry sectors to leverage this platform, it is silently becoming one of the best marketing and advertising platform of our times. Why? With 300,000+ apps and 10 billion downloads in the last 3 years alone, people are spending ever-increasing amounts of time on their smartphones. The mobile revolution has been much faster than the PC revolution in its reach and adoption. "Mobile media consumption is growing fast, as people worldwide are now spending more time on their mobile devices than watching TV. In the U.S., people are spending about 142 minutes a day on their devices, compared to 135 minutes for TV and 96 minutes on PCs, making mobile the primary media consumption channel in the nation.", says InMobi's Anne Frisbie. An infographic I stumbled upon recently has some even more convincing numbers. Click on the image below to see the complete infographic.
That being said, how does an application developer or an enterprise show targeted ads to consumers or clients? The more popular approach is to incorporate ad banners that can be used to show ads from a mobile ad network such as Google AdMo
Another, relatively less explored way of advertising when you do not want to go through the ad networks or just want to use your app to advertise your own business, is to use IBM Work