Mobile Application Stores - Help or Hinderance?
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App Stores can be a great thing, free marketing, a free distribution channel and if your app gets good feedback, you can get a buzz that snowballs. On the other hand it can also be a disaster if you start getting bad reviews, they tend to make people shy away from your app and maybe even your products/services if that’s a major route to market for you.
The key to making sure you are well prepared for your mobile app launch is to do as much as economically feasible to ensure that your app is as good as it can be in the timeframe you require.
Good design, including UI design is essential, but many companies focus on the UI design and forget about what’s beneath the surface of the app. All the integration points with back end systems, whether internal or public APIs from a vendor like google, can play a major role in how your app performs. Good testing before you ship the app is important.
One approach to testing is crowd sourced testing, used in conjunction with traditional Unit testing, functional UI testing, load and stress testing and security scanning, can give you a much better picture of how you app will work “in the field”. In addition, crowd sourced testing can help you create that “buzz” with early adopters that we all want.
Once you have put the app in the App Stores, be prepared to quickly respond to feedback. You can do this by watching the AppStore for reviews to roll in and get ready to make changes to your app as you get feedback. But what about 2 apps or 10 apps, or when you are sleeping or if you happen to miss something.
IBM’s new offering, IBM Mobile Quality Assurance can help. It continually monitors the App Stores for feedback that might indicate trouble alerting you when there is a negative trend. In addition, it enables you to invite early adopters into a private test of a version of your application that is instrumented to allow the end user to very easily provide bug reports, feedback and crash reports right in the application. One of the advantages of this crowd sourced testing is you get a wide variety of devices, carriers, configurations, network conn