Date: Tuesday, September 18, 2012
Time: 11:00 AM PT / 2:00 PM ET
Duration: 60 minutes
market is changing rapidly - driven by increased consumer demands and
the continual introduction of new and innovative technologies. In order
to keep up with this rapidly changing market space and technology pace,
integrated tools are required to help quickly plan, design, build and
test mobile applications.
WW Financial Services Market Manager,
Offerings & Strategy,
describes the key mobile opportunities for banks and insurance companies
in developed and growth markets. You will see how IBM Rational has
extended its integrated application lifecycle management capabilities to
support bank and insurance organizations' enterprise mobile application
development, in order to meet the strong customer demand for more
sophisticated and integrated mobile banking / insurance capabilities.
Attendees will learn about:
- the size
and scope of the market opportunity for enterprise mobile apps in
Banking and Insurance, across both developed and growth markets
- business and technical considerations for building mobile apps in an enterprise, multi-channel environment
software tool capabilities that are needed to support building mobile
apps across the entire Mobile application development lifecycle.