Date: Tuesday, September 18, 2012
Time: 11:00 AM PT / 2:00 PM ET
Duration: 60 minutes

The mobile market is changing rapidly - driven by increased consumer demands and the continual introduction of new and innovative technologies. In order to keep up with this rapidly changing market space and technology pace, integrated tools are required to help quickly plan, design, build and test mobile applications.

This webcast describes the key mobile opportunities for banks and insurance companies in developed and growth markets. You will see how IBM Rational has extended its integrated application lifecycle management capabilities to support bank and insurance organizations' enterprise mobile application development, in order to meet the strong customer demand for more sophisticated and integrated mobile banking / insurance capabilities.

Attendees will learn about:

• the size and scope of the market opportunity for enterprise mobile apps in Banking and Insurance, across both developed and growth markets
• business and technical considerations for building mobile apps in an enterprise, multi-channel environment
• the software tool capabilities that are needed to support building mobile apps across the entire Mobile application development lifecycle.