Got MAM (mobile application management) in your 2013 mobile menu?
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This post is contributed by Miku Jha, Product Line Manager for the IBM Mobile Foundation Product Portfolio
2013 is the year of mobile enterprise apps. Gartner listed Enterprise App Store as one of the key tech trends for 2013: 10 Tech trends for 2013. By 2014, there will be more than 70 billion mobile app downloads from app stores every year. It is time we paid attention to MAM: Mobile Application Management or conceptually, managing and secure these apps that access the most valuable asset of an enterprise: the data.
The usage pattern of enterprise apps is changing, as the following graphic shows:
With the growing number of mobile enterprise apps and changing usage patterns, enterprises need to shift from the draconian security approach of locking down the entire device to a more granular approach of securing specific apps. This is where MAM comes in as a set of tools and technologies to address the growing app-level security and usage concerns.
Here are the questions that a CIO/Security group would ask before approving the enterprise wide BYOD policy:
MAM is not just a glorified app store
MAM is not just an enterprise app store or a client app catalog. MAM is a super set of tools and technologies to address application-level security and management. The key domains of a comprehensive MAM offering are illustrated in the following graphic:
The core MAM functionalities offered across these domains are:
Practical examples of MAM from a security point of view
MAM is a natural extension of capabilities for both MEAP (Mobile Enterprise Application Platform) vendors and MDM vendors who are quickly adding mobile application management to their portfolio:
You need MAM capabilities regardless of your MDM deployment
As you consider MAM in your mobile strategy in 2013, don’t make this false assumption: If I have an MDM solution, I don’t need MAM. You need both for a healthy mobile enterprise strategy.
MDM is about managing, provisioning and securing the device. This is needed when you want to offer device-level protection such as device tracking, remote wipe, IT policy enforcement, compliance and monitoring of employee devices.
However, with the ever-evolving BYOD (Bring Your Own Device) landscape, where the device may be employee-owned but not essentially corporate-managed, a growing focus is on application-level protection and data security.
MDM helps you with securing the device, whereas MAM helps you with securing the information residing on the device or accessed from the device. An enterprise needs both device-level and app-level protection for a comprehensive mobile security strategy.
If you get confused with the ongoing debate between MAM and MDM, remember the thumb rules:
Be sure to consider the application-level protection and needs of your enterprise and respond “Yes” to “Got MAM?” in 2013.
Miku Jha has deep understanding in Web, Mobile, Virtualization and enterprise technology and is currently involved with shaping product and strategy for IBM Mobile. Previously, Miku led World Wide Technical Sales Enablement at IBM. Miku comes to IBM from Worklight Acquisition where she was a Senior Solutions Architect. Prior to Worklight, Miku has held multiple roles in Program Management, Product Management and business planning at VMware where she was also instrumental in the launch of VMware’s ﬁrst generation Mobile Virtualization solution. She holds an MBA from Cornell University and Bachelor’s degree in Computer Science from Mumbai University.
Miku is an IBM Redbooks thought leader