Engage your mobile website visitors with IBM Mobile Web Push
Christian Karasiewicz 270005XS4E Visits (3021)
This blog post is contributed by Bhargav Perepa, a WebSphere IT Spec
Is your business looking to connect with mobile consumers in an innovative, context aware, insightful and personalized way? Even better, are you looking to engage with your mobile consumers in a simple, quick manner without requiring heavy-duty information technology resources that involve programmers, databases, content management or advertisers? The IBM MobileFirst portfolio offers fit-for-purpose solutions that can help you better engage your clients.
In particular, the IBM MobileFirst portfolio has two specific solutions: IBM Mobile Web Push and IBM Mobile Push Notification. Both are based on the IBM Xtify platform. IBM has additional capabilities to complement IBM MobileFirst offerings under the IBM Enterprise Marketing Management suite. In this blog post I will focus on Mobile Web Push.
Today's mobile technologies offer excellent capabilities to help consumers engage with brands while providing superior consumer experience and maximized engagement (especially given the “always connected” nature of mobile platforms). IBM Mobile Web Push technology enables website providers and marketers to notify and potentially influence website visitors dynamically. Its function can be based on events generated by website visitor actions or on contextual information such as the user’s location or weather.
The target devices for Mobile Web Push can be mobile phones, tablets or desktop platforms, but in each case the website provider needs to engage mobile consumers differently. Consumers visiting a website using a mobile phone or tablet are more likely to abandon the website if the content is not personalized, timely, relevant, targeted and actionable. (As we know, consumers may be browsing the website while crossing a busy intersection or traveling on a metro—they have more compelling things to act on than browsing a website that engages them in an impersonal, intrusive or distracting manner.)
For website providers, the challenges of engaging today’s consumers are many. Consumers now have higher expectations; in particular, they want seamless and rich integration, personalization and customization of offerings matching their preferences. They also want relevant, timely and actionable alerts, notifications and information.
IBM Mobile Web Push provides a way to do the following:
Figure 1: IBM Mobile Web Push – marketer view with dashboard
Figure 2: IBM Mobile Web Push – visitor view on mobile devices
In summary, IBM Mobile Web Push helps website providers to compellingly engage consumers with an enriched brand experience and potential returns on improved business performance and profitability.
How can we further enrich our clients’ website experiences and deepen their relationship with us for our superior branding, loyalty and retention? Do you have any other ideas?
Please reach out to me on Twitter @BPerepa or leave a comment below.