Dispatches from Barcelona - Mobile World Congress 2012
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Mobile World Congress 2012 begins in just a couple of hours and it promises to be the biggest and most exciting conference yet! The transportation workers called off their planned strike and all 65,000 conference attendees should be able to get to the venue with no more than the usual difficulty.
A quick glance at the event schedule shows a packed agenda for this week. And if the level of activity outside the Fira yesterday is any indication, there will be lots to listen for in the way of announcements and exciting mobile news.
IBM has a 2-story pavilion - really a full size house, including front porch - built strategically right next to the main restaurant. Nobody is going to miss our presence at this conference! Inside the pavilion there are some really impressive display arrangements, highlighting how IBM delivers value for mobile software in several dimensions.
Our participation in the MWC App Developer Conference on Wednesday afternoon builds on the January announcement of the IBM Mobile Enterprise strategy and acquisition of Worklight - App Developer Conference IBM Mobile Solutions for the Enterprise (Session Date: 29 February 2012, 13:30 – 19:00).
This year I will be keeping a close watch for signs of strength from some of the new entrants into the mobile industry evolution. I am really enjoying the Kindle Fire that I got last Christmas, so I wonder what Amazon has planned for MWC. And already I am seeing huge ads for Microsoft WIndows Phone plastered all over the hotel directly across the traffic circle from the Main Entrance to MWC. One thing is for sure: there are going to be some surprises and some exciting news produced during the course of this week in Barcelona !
I'll post more blog entries as the event unfolds...