Dispatches from Barcelona - Day 1 - Mobile World Congress 2012
Leigh_Williamson 060000DVGQ Visits (2241)
Even before the first day at Mobile World Congress 2012, a slew of new Android phones have been announced by multiple vendors. And not just one Android model, but multiple by the same vendor as part of the same announcement. But more interesting to me that the individual new phone model announcements is the way in which some vendors are planning to "flow" the end user experience between different devices. For example, Sony is now looking to connect the end user experience of TV, laptop, and mobile device (Android based solution) into a seamless flow where you never leave the "application" even as you transition from location to location, and computing device to device.
And this contributes to an even broader theme this year: A "mobile world" that involves much more than just phones.... connecting a wide range of objects in everyday use into a smooth grid of intelligent appliances that support the individual end user at every turn. One dramatic example of this is that Ford will unveil a new "mobile connected car" model that essentially turns the automobile into the ultimate "mobile device". It is "mobile" without any doubt, and now it is connected via cellular data network to all kinds of apps that make the car more intelligent and more valuable to the owner (including smart emergency procedures that call for help even if the driver is incapacitated).
The connected (and empowered) consumer is also a big theme at the conference today. Everywhere you see evidence that it is the end user that is calling the shots at the moment, demanding (and getting) what we want, when we want it, how we want it. This is the market-driven economy taken to its ultimate conclusion and it is really exciting to see it play out here at Mobile World Congress 2012.
More updates coming after Day 2 tomorrow !