“Our Mobile Apps aren’t engaging our customers”.
This observation reflects the accepted principle that the measure of quality is different for mobile. User experience and how closely we come to delivering on user expectations most often determines the reviews and ratings our apps receive. The just released IBM's Institute for Business Value study, “The 'Upwardly Mobile' Enterprise: Setting the strategic agenda”, found that leaders in the mobile space use insights to engage their customers wherever they are: They are twice as effective at taking action based on mobile data. Insightful and streamlined feedback is essential to driving user engagement, and making a mobile app successful in the marketplace.
Today, IBM announced the availability of an open beta for a new SaaS offering designed specifically to help organizations adopt a mobile first, user-centric view of mobile app quality. IBM Mobile Quality Assurance (IBM MQA) provides line of business professionals and development teams with insightful and streamlined quality feedback and metrics from both pre-production and production, enabling them to prioritize and take action to support a dynamic mobile app strategy.
Better and faster quality feedback from field testing in pre-production to aggregated and easily understood crash logs in live-user production environments allows developers to gain a user-centric view on their mobile app quality. They can then perform evidence-based prioritization so that they can focus on fixing what delivers the most value to end users and improve user experience. IBM Mobile Quality Assurance also gives insight into what are the hardest issues to address before they result in costly scrap, rework and technical debt. Fixing those issues early will improve the overall economics of mobile software development
IBM Mobile Quality Assurance is a key offering for DevOps in the context of mobile, delivering the following new capabilities:
- Evidence-based Prioritization – Enable business and IT to collaborate on mobile strategy and user experience
- Over the air app distribution – get the latest in the hands of testers as soon as it is available
- Frictionless bug reporting – spend every minute on testing the latest and greatest builds and submit bug reports with screen captures and device details in less than a minute with no hassles
- In-app crash reporting – immediately know what’s causing most crashes
Check out the IBM Mobile Quality Assurance Open Beta now!