Blogging Best Practices Part 1 - Writing to be read
JimPistilli 270005RHT9 Visits (2432)
Hello developerWorks! I'm Jim Pistilli the IBM Redbooks Social Business Manager. I've created a blog here on developerWorks to both share some of my ideas of best practices relating to social media in a business environment, as well as provide guidance on blogging best practices. Aside from managing the Redbooks social media channels, I'm also part of a team to help our residents start blogging. Over the past few months, we have given several training sessions to provide our prospective bloggers get started. Below is part 1 of a series of blogging best practices posts that I'm also using as training to our new bloggers on how to use the developerWorks site.
In part 1 of my blogging best practices series, I'd like to share some tips on how you should "write to be read", or in other words write in a way that is interesting and inviting to your users, and
As you can see, the most important part of your post is the beginning. A reader's focus is at the most at the start of an article, then their attention span decreases as the post continues. If anything, if they read the first paragraph of your post then skims the rest, your most important statement has been explained and the reader will take that away from the article.
The internet is chock full of advertisements, so don't write like a commercial. Bloggers that do well are ones that are not preaching to their readers, but talking with their readers. Being conversational is key. Ask questions, share new ideas, and know who you are speaking to. Be engaging with your readers, and at the same time, pique their interest so they return to read more future posts
Please stay tuned for upcoming posts in the blogging best practices series, covering search engine optimization, the use of images and video in posts, and other ways to maximize your readership.
Jim Pistilli is the IBM Redbooks Social Business Manager. Read more about what Jim does at