Update on May 20. A recent Network World paper discloses that Coca Cola is indeed using our optimization software for the orange juice application I originally described in the blog entry below.
A nice, recent, article in BloombergBusinessweek describes a very interesting use of mathematical optimization at Coke. Optimization is used to ensure that their Minute Maid and Simply Orange orange juices always taste the same. This paper caused some buzz because it is said that a problem of up to one... [More]