Analytics can be defined in many ways, but what matters is the purpose of analytics. Most definitions agree on the following: analytics is used to gain insights from data in order to make better decisions, see for instance INFORMS definition :
Analytics is defined as the scientific process of transforming data into insight for making better decisions.
Some speak of actionable insights to stress the purpose of such insights. Then, various levels of analytics maturity can be distinguished, depending on how much... [More]