A nice, recent, article in BloombergBusinessweek describes a very interesting use of mathematical optimization at Coke. Optimization is used to ensure that their Minute Maid and Simply Orange orange juices always taste the same. This paper caused some buzz because it is said that a problem of up to one quintillion decision variables needed to be analyzed. People were fast to wonder how such a large problem could be solved using current technology. Yet it was.
So, where's the magic? What... [More]