Hmmm... now I really don't know much about Nooked but I was taking a quick look at their home page after reading a reference from Mr. Tim Bray and I noticed something that struck me as odd in their list of reasons why folks should use RSS. See if you can spot it?
- Avoid spam filters
- Make journalists happy
- Improve your Web traffic
- Monitor your online reputation
- Search Engine Optimization made easy.
While the first and last items are interesting (in the same sense that network security folks were concerned about the fact SOAP could be used to bypass firewall restrictions was interesting), the one glaring omission from this list is any consideration of the ultimate end user -- that is, Nooked's customer's customers or audience or whatever you want to call them. As a content producer, I'd be far more interested in a technology that allows me to better serve my audience than a technology that helps me circumvent the filters my audience put in place to protect them from marketing messages they don't want to receive.