The equation for successful mobile applications
Across the globe, more people are using user-friendly, intuitive mobile devices as their primary means of obtaining information and services over the internet. This new behavior has motivated enterprises to develop new mobile channels and mobile apps to better serve the needs of their users, however, users are expecting more from their mobile experience and many companies are unable to keep up.
A successful mobile app, or “system of interaction”, creates not only a unique user experience, but anticipates the desires of the user and then motivates changes. In short, systems of interaction provide new ways for businesses to interact with users and capture data.
First, consider what a “system of interaction” is. Use the example of an airline customer who uses the company website to confirm seats, a tablet to request an upgrade, and their phone to confirm flight departure times in an application. While on the flight, they might purchase WiFi access and then use the airline application to track their luggage or confirm their rental car. These types of interactions need to be captured by the application to be effective.
IBM devised a formula for creating compelling new systems of interaction that drive business process innovation.
When a mobile app interacts with a user, the interaction characteristics are applied to this app to customize the user experience. Compelling interaction characteristics defined as:
Combining those key characteristics creates innovation by providing the opportunity to:
We are in an era where mobile technology is the way of life. The exponential growth in mobile device adoption and tremendous customer demand changed the businesses interact with clients. IBM’s enterprise approach to mobile app development simplifies user experience and enables business innovation through mobile technologies.
As more enterprises in all industries realize the need for compelling systems of interaction for their business applications, they need the enterprise-class approach to application development that IBM has established. Read more here.
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