Software innovation is a competitive advantage
The 2012 IBM Global CEO study surveyed over 400 business and IT executives to examine factors affecting their organizations in today’s marketplace. The executives ranked technology as the most important external force impacting their organization. More than 50% of the CEOs recognize that software development is key to achieving a competitive advantage; however, only 25% leverage software development effectively.
Some companies are struggling to find their footing in an ever-changing connected world, while others wholeheartedly embrace these changes and have embedded new technologies into their overall business strategies and processes. Emerging technology will continue to impact performance and market success. Modern methods for software development provide an opportunity to improve a company’s bottom line. A DevOps approach to software development creates agile, continuous delivery that quickly aligns technological infrastructure to the rapidly changing business needs.
Organizations able to use these software techniques most effectively can gain a competitive advantage by:
The Institute for Business Value surveyed 435 executives and found that most organizations are underprepared to leverage today’s technology trends. More than half of survey participants recognize that effective software development is crucial to achieving competitive advantage, but with only a quarter are successful at leveraging it today.
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