Mobile computing draws standing-room-only audiences at Innovate
I think that it is a clear understatement to say that "Mobile was hot!" at the Innovate 2012 conference last week. Beginning with the conference opening keynote from IBM Senior Vice President Robert LeBlanc, and continuing right through to the very last session on Smarter Planet Android development by Beery Holstein, the mobile software development topic came up constantly. The Mobile Track presentation sessions were delivered to rooms bursting at the seams. And the special "Question of the Day" contest, developed collaboratively as part of the Day 1 IT/EM keynote presentation, produced over 700 entries from conference-goers during the week.
I was impressed by the substantial increase in interest in mobile software development exhibited by the attendees at Innovate between 2011 and 2012. It appears to me that the value of mobile software to enterprises in all industries has started to take hold. And, I believe, this wave has yet to crest. As the companies that attended Innovate put the mobile development tactics discussed there to use, their success in the market will drive the other players in their industries to follow their leadership into this new era of computing.
The captivating thing about mobile software is the huge new value that it can deliver to companies that employ it effectively. This was made crystal-clear by Forrester Principal Analyst Jeffrey Hammond during his part of the Mobile Track kick-off keynote session. He told the audience about many eye-popping examples of companies that leveraged mobile software to produce massive value in time frames as short as a few months. Jeffrey's talk was inspirational to me, and I'm sure to the rest of the audience lucky enough to be able to squeeze into the room!
We had at least three IBM pedestals on the exhibit hall floor showcasing various IBM mobile development capabilities. Besides the keen interest from customers in how IBM can help them develop their own mobile apps, there was a lot of traffic at the demo ped showing prototype mobile apps for our own IBM Rational products. There were many IBM Business Partners who showed off their offerings related to mobile development also.
In case you missed some of the mobile sessions (or missed attending the conference altogether), developerWorks has recorded dozens of videos of the activities and players related to mobile software. And IBM developerWorks has started a whole new web site will continue to expand coverage of mobile development topics with new content every month. Be sure to follow the site and visit often (I know that I will!).
There was so much to see at Innovate 2012 related to mobile development that I really find it difficult to boil down into one blog entry. I spent the whole week running from one mobile session to another, and trying to squeeze in time at exhibit showroom in between. This is an exhilarating time to be a software developer and especially exciting to be sprinting to keep up with the pace of mobile technology and the new ways in which our clients are creating innovative solutions based on it. Visit the IBM Mobile Frontier blog for daily highlights from Innovate 2012.
About the author: Leigh Williamson is an IBM Distinguished Engineer who has been working in the Austin, Texas lab since 1988, contributing to IBM’s major software projects including OS/2, DB2, AIX, OpenDoc, Java, Component Broker, and WebSphere Application Server. His current role is as a member of the IBM Rational Software Chief Technology Officer team, influencing the strategic direction for products in the Rational brand and leading the projects for software development automation and mobile device application development. Leigh holds a BS degree in Computer Science from Nova University and a Masters degree in Computer Engineering from University of Texas at Austin.