Managing project priorities to align with dynamic market demand
For quite some time, IBM Rational has been saying that organizations need to manage value versus projects in order to be successful. When the economic and market situation was at its lowest point it became evident who managed projects and who managed value.
Organizations that managed projects were paralyzed. They knew that they had to cut costs, but they didn’t know where to cut. They began stopping projects based on “gut feelings” with no logical reasoning. A majority of these changes had no lasting effect.
On the other hand organizations that managed value were in a totally different situation. They managed the drastic change in the market by finding and focusing on activities that added value. They managed their portfolio to ensure all activities aligned with their organizational strategy. In addition they strategically ranked their projects so when the market conditions changed, they could quickly adjust.
With their priorities established, these organizations were able to cut excess while continuing to prosper. Here are three areas they focused on:
IBM Rational for portfolio, demand, and delivery management helps companies reduce waste and increase business value by managing the end-to-end lifecycle. If you want more information take the opportunity and join this webcast between analyst firm IDC and IBM Rational Executives: http
About the author
Johan Hedström is a Business Planning & Alignment (PPM/EA) GTM market manager in IBM Rational Software. Johan has several years of experience working in collaboration with customers and partners around projects relating to portfolio management and product management. Email Johan at joha