It’s what you need to do. And what we’re here to help you do. So no surprise, “Stay ahead” is the theme for Innovate 2013. And one of the key ways we’re living up to that promise is in taking the event to the next level, transforming it into The IBM Technical Summit. We have committed ourselves to stay ahead of your needs by expanding Innovate 2013 to include more valuable content than ever before. This will be the technical education event for software and product practitioners -- people with titles like programmer, analyst, engineer, tester, or developer—and their management and executive teams.

What better way for you to stay ahead in your own career? When you attend this exciting five-day event, you'll get up to date on the latest technical trends that are driving business today: DevOps, Agile development, Mobile, Cloud, Social Business, Big Data, development analytics and more. You will hear directly from your peers, IBM Business Partners and technical experts to gain insight into how IBM solutions can meet today’s evolving challenges… and help you turn opportunities into business results.

Here are just a few highlights I think you'll find particularly interesting:

• New in 2013, the Team Directions stream. Today’s product development and software delivery teams are more extended, more dynamic, more complex. Team Directions explores the IBM-wide set of technology trends and directions, including DevOps, Agile, mobile, cloud, and social business. Dig deep into the current state of software development, team dynamics, and the new ways in which organizations are coming together to deliver software and products.

• The Technical Exchange stream. This is the real hands-on, heads-down strategies, tips, and techniques you love. A stream totally dedicated to tangible, effective strategies that help Rational practitioners accelerate software delivery and to improving your productivity with Rational products for software and product development.

• The Lean Startup with Eric Ries – New York Times and Wall Street Journal bestseller author and entrepreneur. "The Lean Startup" is the movement that is transforming how new products are built and launched. It’s an approach for an individual, team, or company launching businesses, products, or services into the market that helps you be more innovative, more successful, and eliminate uncertainty. The Lean Startup is a process that relies on validated learning, scientific experimentation, and iterative product releases to shorten product development cycles, measure progress, and gain valuable customer feedback.

The more you stay ahead, the more your organization will stay ahead. And Innovate 2013: The IBM Technical Summit is specifically designed to not only help you stay ahead, but to help your management and executive teams do the same. Don't miss this opportunity. Don’t just get your manager’s approval… get your manager to join you and 4,000 professionals engaged in all aspects of software and product delivery at the most comprehensive technical event of the year. Register today.

Learn more about the Innovate streams and tracks.

Gina Poole
Vice President, Marketing
IBM Rational software

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