How do we get to real innovation?
The "Systems" perspective: How do we get to real innovation?
Complexity seems to be the arch enemy of product innovation. We frequently hear from our customers statements such as:
The IBM Rational team believes that product and systems engineers and manufacturers need to unify their embedded software development expertise with a strong systems engineering discipline for specification and design. But we also know this is a tall order.
And by the way, how does this help you get to real innovation?
Certainly, adoption of systems engineering practices over traditional development, where the focus is typically on physical design and the bill of materials (BOM) as output, can seem like a daunting task. But product development must evolve if product teams are to succeed in exploiting the many business opportunities arising in this age of software innovation. By viewing product development from a “systems” perspective, teams benefit from a new top-down, holistic, domain-integrated view rather than bottom-up assembly of parts. The details of the physical design and the BOM are not going away, but they are easier to understood when you view it all through the lens of sound engineering practices.
This week, we’ve announced new capabilities to help you optimize your product development process with a focus on systems engineering & embedded software development. Our new and enhanced platform for systems and software engineering provides integrated capabilities for the full lifecycle -- from requirements and logical design, to test management, planning, collaboration, and change management. We’re introducing the IBM Rational Engineering Lifecycle Manager (RELM). Plus, our solution offers specific support for aerospace & defense, automotive, medical devices, electronic design automation, energy & utilities, and telecommunications, and it meets our clients’ needs for compliance and rapid delivery through an extensive partner ecosystem.
I invite you to take a look at the details of our 2012 Fall Product Launch for Systems, which you can find here. I think you’ll find a number of ways we are trying to help product teams gain control over complexity, so they can grow more competitive and innovative.
Ms. Meg Selfe is responsible for all aspects of IBM’s Systems Business Unit within the Rational Brand including strategy, sales, marketing, solution and product delivery and development, business partner maturation and overall business unit execution. Through Systems Engineering principles, process and methodologies, Meg and her team help clients drive effective fusion of software with microelectronics, sensors, and mechanical technologies. This helps the products they produce, and the people they employ, become increasingly intelligent, instrumented, and interconnected. Meg Selfe has over 20 years of executive and engineering experience with leadership positions at IBM, Delphi, Motorola and General Motors. Meg has three patents in the area of engine management and is a graduate of GMI Engineering and Management Institute with a bachelor degree in electrical engineering. She also has a Masters of Science and Engineering Management from The University of Michigan. In Meg’s spare time, she serves on the board of trustees for Abilities Beyond Disabilities which is a not for profit organization in the NY and CT areas.