Blue Mercury Consulting best of show at Innovate 2013
I'm happy to tell you that Blue Mercury Consulting was named our "best of show" winner at Innovate 2013: The IBM Technical Summit here in Buena Vista, Florida. Blue Mercury (blu
I caught up with them at their booth on the last night of the Innovate Expo, and asked them about their goals, their clients, and their experience at this year's Innovate.
How would you describe your typical customer?
Our customers fall primarily into the healthcare insurance industry (Blue Cross / Blue Shield), retail (Bed, Bath & Beyond), and finance (Fannie Mae). They're large companies, making the transition to agile processes. They're working to apply agile principles to all phases of the software development and delivery lifecycle.
The Innovate program guide mentions something called "bluejazz." What is it?
We have just released bluejazz, which is an on-demand mentor for agile processes and ALM tools. Our current version features a highly graphical, easy to follow user interface to explain the scrum methodology, and we plan to roll out subsequent versions to help their clients understand other flavors of agile as well. You can find answers to really basic questions like "What is scrum?" or more advanced things like "What is relative estimation?" The idea is to help our clients better understand the interactions between the people, process, and tools that lead to continuous delivery of value. When one of our live coaches can’t be there, bluejazz is.
[I checked out a touch-screen version of bluejazz at Blue Mercury's booth, running on an Apple iPad. It was easy to use, fun, actually, illustrating agile scrum and explaining all the scrum terminology in a scrollable interface.]
What have your booth visitors been talking about?
Of course the big news is IBM's vision around DevOps. The DevOps concepts IBM is rolling out are perfect for agile development, which naturally makes us happy. The UrbanCode acquisition [UrbanCode, an IBM Company, specializes in deployment technology, which falls into the "Release & Deploy" adoption path for IBM's DevOps architecture] puts real muscle behind the continuous delivery practice in DevOps, and we can't wait to travel to North Carolina to introduce the UrbanCode solution set to one of our major healthcare clients. We've worked with them for a few years, and we're sure they're going to like this great technology as an addition to their ALM platform.
That's the sort of thing most visitors to the booth ask us about. People have complex products and projects. Our main message to them is that we can help simplify the adoption of ALM.
What would you like to tell readers on this blog that they can't find on your website?
When we work with clients, we really work to develop a relationship. We think it's important to socialize to whatever extent we can, because getting know our clients as people helps us cut through the formalities that can hinder understanding of complex needs, and most of our customers have complex needs. We strive to become real partners in the relationship, not just vendors.
Vice President, Marketing