At Innovate 2012, mobile development and business strategies come together
Most software development projects have a mobile computing strategy associated with them. Strategy can be anything from figuring out which functions of your business benefit from mobile computing to developing the mobile application itself. But understanding the ways in which mobile technology affects your business is not always clear. In some cases, mobile can immediately change how you plan and conduct business with your partners and clients.
But how do you apply a mobile strategy to your business? And after you’ve figured that out, how do you know that the development technologies you choose will stand up to rapidly changing technologies and practices?
If you are developing any type of mobile app (of just thinking about it) you do not want to miss Innovate 2012. We have an entire track devoted to mobile application development and delivery this year. Pose your toughest questions about mobile strategy and development to experts who are eager to help you out:
To get a sneak peek of the Rational mobile solution, read A Mobile Application Development Primer
For more information about mobile sessions at Innovate visit the conference website.
See you in Orlando!
Will Smythe has been active in software development for nearly two decades and is currently responsible for helping ensure products and solutions from IBM Rational enable clients to effectively manage the development and delivery of enterprise mobile applications. Prior to this role, Will was a product manager in the WebSphere and Rational brands and spent his early years at IBM coding on various products, specifically developer-oriented tools.