Do you struggle with the term digital transformation?  Sounds like a great buzzword, but what does it really mean? And why should you want to achieve it in your organization?  I read a recent article which got me thinking about what is being called the digitally empowered customer. 

When did customer experience become so important? When small companies who built a “better mousetrap” used technology to disrupt larger companies who failed to change with the times.  Providing excellent customer service has always been important, but enter the digitally empowered and connected customer who can now tell the world about great (or not so great) customer services and solutions in an instant.  Because of that magnification of power, companies should seek to transform and leverage emerging technologies to delight users and gain competitive advantage.

So where do you start?  One way is to spend a morning with us and attend our Virtual Digital Transformation Summit – a digestible amount of shared learning and client experience to understand how IBM Z can foster your enterprise transformation.

The summit is designed with three tracks of content specific to your job role.  Day one is a track for CIOs/CTOs, Day 2 and 3 have customized tracks for App Developers / Architects and Operations.  There will be IBM Distinguished Engineers, clients and partners sharing their knowledge and experiences in harnessing tools and processes to unleash the power of Z as a critical component of a multi-cloud, API enabled, digital strategy.

IDC reports that clients who adopted a connected mainframe strategy in quest of Digital Transformation can achieve more than 300% ROI over 5 years.  Join us to advance your journey.

Register here -> Link

Full Agenda

About the author

Hayden Lindsey,