If you manage social media accounts, either for yourself or your brand, you’ve no doubt come up against the situation where you need an internal team to help collaborate on a social media post. It could be a question that really needs to go to someone in support. It could be bringing in the PR team to help craft that perfect message for a new launch.
Wouldn’t it be great if you could simplify the workflow in these cases by integrating your social media management tool with your internal communications?
Well, now you can with the announcement of the Hootsuite/IBM Connections integration. This really does have value for every business function within your organization. We recently caught up with Kevin Zellmer, Director of Global Business Development, Hootsuite to explain why this partnership is so important: