Clients in the analytics space are now maturing. Rather than just observing insights from an analytics package, they now want to see how those insights can be integrated into other applications to derive real, measurable benefits.
So says Richard Johnson, Sales Director, Cortell New Zealand in conversation with Mark Hanny, IBM VP for Ecosystem Development.
Cortell specialize in business intelligence solutions, adding value to enterprise packages such as Cognos TM1: offering documentation through their QUBEdocs package to supplement the out-of-the-box forecasting.
In terms of industry patterns, Richard points to the move towards predictive analytics as more organizations look to move beyond dashboarding to anticipating the next move of the customer based on past activity. He notes that big data is very real. For instance one driver being the demand on governments to be more transparent which in turn produces more environmental data useful to organizations. The CFO is now also becoming a strong champion of analytics within the organization and so represents a major customer segment for Cortell.