Uncovering customer sentiment in product websites: Mohd Ridzwan Yaakub from National University of Malaysia
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In this discussion with Mark Hanny, IBM VP of Ecosystem Development, Mohd Ridzwan Yaakub from National University of Malaysia explains how he has been analyzing the vast amount of user data generated by product websites. He measures both positive and negative sentiment in order to determine a final score for his clients.
Previously to construct this kind of analysis would have taken months or years of market research.
Mohd also mentions how the National University of Malaysia has been partnering with IBM to build cybersecurity skills.