The hidden value in email and social networks: Manish Goel from TrustSphere
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Less than 10% of of sales communication makes it into typical CRM systems. So says Manish Goel, CEO of TrustSphere as he explains how their messaging intelligence solution can listen across email servers and social networks to build on the data from CRM systems to provide a more holistic view of key business processes.
For instance, the marketing team can see which leads are not being followed up by the sales team and so drop them back into the nurturing pipeliine.
In terms of their partnership with IBM, TrustSphere integrates into IBM Connections and is part of the IBM SmartCloud.