Integrating social data with your CRM for a holistic customer view: Freddy Soh from iZeno
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What if you could inject all that social media sharing information from your customers into your CRM system? What value would this bring?
For one thing, how much better informed your sales team would be about the potential customers they approach. Also your customer service team would be able to prepare for increased call center volume if they detect negative sentiment following a new product launch. These are just some of the advantages explains iZeno Project Director Freddy Soh in this conversation with Mark Hanny, IBM VP for Ecosystem Development.
The iZeno solution connects the IBM Social Media Analytics to a number of business applications including SugarCRM and Salesforce.